18+
Years in UX
Design& Research
- (01)Product design leadership
- (02)User-centered design
- (03)UX research
- (04)AI-driven design
✦
HRMS, R&R, Wellness, complex SaaS & FinTech workflows — turned into clear, measurable experiences. Research-led, systems-driven, AI-accelerated.© 2026 Amit Kumar
Inside the practice
(©08–26)
(28.4595° N, 77.0266° E)
Driven by Research, fueled by craft. I build design-First solutions that help teams stand out and thrive.
18+years in UX & research
35%design consistency gain
I'm not just a designer — I'm a researcher, systems builder and design leader. Blending behavioural science with GenAI-powered delivery, I craft experiences that connect, convert, and hold up in complex product suites.
What I craft
Solutions
that Drive
results
UX strategy, design systems, and cross-functional collaboration — from a single platform to a multi-product suite.
- UX strategy
- Design systems
- Team leadership
- Cross-functional collaboration
- AI-assisted delivery
Ongoing
Trusted by the teams I've built with
Join a conversation
Together, we build impactful experiences, lasting relationships, and digital products that move businesses forward.
35%
Consistency gain
8–10
Designers led
4
Companies
18+ years experience/35% design consistency gain/8–10 designers led/4 companies/Advantage Club Technologies/Axtria/iBerry/Nivio/18+ years experience/35% design consistency gain/8–10 designers led/4 companies/Advantage Club Technologies/Axtria/iBerry/Nivio/
Our creative collabs
Ideas
&Execution
From brand launches to full-scale product systems, every piece of work is driven by research, built with precision, and designed to make an impact.
Onboarding
Solutions
View project
Advantage
Care Mobile
View project
Sales
Incentive
View project
Hobby
Club
View project04 / 09
From concept to launch
Your
ideas
into Brand
Discover & Define
N · E
W · S
W · S
Interviews, surveys, ethnography — then synthesise qual + quant into sharp problem statements.
transform
stories
Full loop: Discover → Define → Design → Validate → Ship & measure
Why teams hire me
Your
product
Deserves
better
Research-led plans
Every design decision ties to a metric the business cares about.
Track record
18+
Years across Advantage Club, Axtria, iBerry and Nivio
Strategic solutions for lasting impact
- Tailored strategy
- High-quality output
- Timely delivery
- Transparent process
- Post-launch measurement
Built with the best
Access the latest tools, fully integrated and ready to go.
FigmaAdobe XDSketchBalsamiqInterviewsSurveysExperimentsUsability TestingEthnographyFigma AI
Reliable &
Future-ready
Our track record
Metrics
that Prove
value
0+
years in UX & research. From hands-on UI design to Senior Design Manager, UX & Product Design.
0%
improvement in design consistency. Through applied behavioural science and UX research methods.
0
designers led at peak (8–10). Multi-disciplinary design teams at Advantage Club Technologies.
0
companies across 18+ years. Advantage Club Technologies, Axtria, iBerry and Nivio.
No invented retainers
Clear
first 90 days,
clear results
What's included
Listen & audit
Where I'd create value early.
- Meet users, stakeholders & the design team
- UX audit of key flows, analytics & the design system
- Baseline metrics — adoption, drop-offs, task time
Output · Prioritised gap map
Schedule a discovery call
Let's connect and see how we can bring a tangled product into a clear, measurable experience.
AK
Amit Kumar
Senior Design Manager | UX & Product Design
Do you prefer email?
Talent with purpose
I'm
your
Creative
partner
I'm a design leader who values purposeful design, open collaboration, and work that truly makes an impact.
Dec 2022 — Current
Senior Design Manager | UX & Product Design
Advantage Club Technologies Pvt. Ltd., Gurgaon
Aug 2012 — Dec 2022
User Experience Lead Product Designer
Axtria India Pvt. Ltd., Gurgaon
© 2026 Amit Kumar — Team up with me
Amit Kumar · Gurgaon, India
Proof in every project
Proof
that Speaks
volumes
Onboarding Solutions at Advantage Club
New-employee onboarding at scale meant paper forms, disconnected training delivery and manual orientation scheduling — slow for HR teams and confusing for new hires.
35%
Improvement in design consistency
8–10
Designers led at peak
Amit Kumar
Senior Design Manager | UX & Product Design
Coming from Behance
Case decks & motion — 5-page previews, full deck on request.
Showreel on Behance
Omnichannel Engagement
Omnichannel engagement platform at Axtria surfacing next-best-action recommendations, helping commercial teams decide how and when to engage healthcare providers.
DataMAx — dashboard & workflow from early concept
Axtria’s flagship cloud-based commercial data management platform. Designed the dashboard and workflow experience from early concept, helping it capture significant market share among major pharma clients.
72%
Efficiency — as shown on the source card
Start the conversation today
Start
your
Project
today
Do you prefer email?
How do we connect?
Direct access — no bots. I ask smart questions fast.
AK
Amit Kumar
Senior Design Manager | UX & Product Design